I’M ALLEGRA

CHIEF JOY OFFICER
FOUNDER OF BRAVE LIFE
WELLBEING EXPERT
GLOBAL ADVOCATE FOR MORE FUN FOR ALL!

I’m grateful you’re here. It’s no accident.

My purpose is to amp up JOY.

I believe it’s our birthright and the ultimate strategy for success - at home and at work. Can you believe, my name literally means JOYOUS in multiple languages?

about me

I’ve always been drawn to the power of storytelling, both on screen and in real life. Growing up, I had to overcome a near-death-experience, bullying, and divorce, all of which taught me the importance of resilience and the transformative power of a positive mindset. Catalyzed by the bullies, I got a phD in healing and discovered the magic of self-love and joy. I believe our traumas point the way to our purpose and I'm here to help you overcome whatever you're dealing with too. 

While developing my methodology, I came to understand that joy can be taught and joy can be learned. In order to do well in life, we have to be well. This is how Brave Life was born, to teach skills to manage adversities with joy and wellbeing. Brave Life is a novel approach to optimal health and happiness at home and at work. The Braving Series activates a state of wellbeing so leaders, parents and kids can overcome challenges, resourced by pure joy.

Today, we envision a world where everyone has the skills to face whatever life brings with great wellbeing and joy. A world where everyone can stress less and play more. My soul purpose is to advocate for holistic healing and support others on their journey. My work has transformed leaders and teams, schools, film sets, families and kids globally, touching thousands of lives. We curate experiential learning to enhance wellbeing, empower bravery and return people to their true nature, pure joy.

A FEW HIGHLIGHTS FROM MY OWN
BRAVE LIFE JOURNEY

Curly Confessions with
SUSIE ESSMAN, my curl twin,
Putzel movie co-star.

Formerly known as Allegra
“FRO-en”

This is where it all began, when I was 5 years old, on the Al Alberts
Television Showcase

Presenting an award to my
colleague, Billy Crystal

Crohn’s Story

 Being invited on stage at Tony Robbins

Accepting GlamourGals
Inspiration Award

Coming full circle
with the Curls

VO campaign for Ulta

stress less

play more